Recipes with a past.
Artwork worth keeping.

Small-batch spice blends born at Persian Kitchen NYC, cooked for years before they ever had a label.

The doors open November 1st. The first batch is small — this list hears first.

Join the first tasting Read The Attar
Recipes before productsused for years in a working catering kitchen Made with purposecooperative sourcing, small batches, thoughtful materials Original artworkcommissioned from women artists, on every jar
Open jars of Sookies spices — rose, turmeric, paprika and blends — before their labels
Recipes before products
Women’s cooperative partners
Blended in Manhattan
Original artwork by women artists
Less plastic. More things worth keeping.
01 Three doors in

Three doors into the Sookies kitchen.

Seven single spices. Six chef-made blends — three Persian, three Moroccan. Every jar wearing original artwork.

— Persian blends

The Bazaar

Atieh Sohrabi Collection

Unveiling soon
— Moroccan blends

The Souk

Hafida Zizi Collection

Unveiling soon
— Single spices

Single Spices

Kawtar Barraz Collection

Unveiling soon
Two Sookies maple gift boxes at dusk on a Manhattan street
Gifting, with taste — unveiling soon

People bring wine. Bring spices.

A maple gift box of two jars or three, each wrapped in original artwork — navy cotton pouch included.

Pick the spices they'll actually cook with. We'll make the rest look unusually thoughtful.

2 or 3 jars Maple gift box Navy cotton pouch included

Keeping it for yourself is also a perfectly good plan.

The Grand Koofteh — five herbed meatballs in a white bowl, from Souki’s kitchen
02 How the house is built

The spices have to earn the jar.

A beautiful jar does not get a free pass. Dinner still has to taste good.

These are not generic seasoning mixes. Before there were labels, these were recipes in the Persian Kitchen NYC catering kitchen — cooked for guests, adjusted over time, and only then put into jars.

Where it all comes from →
03 The Gallery

Four artists, four collections.

Original artwork by Atieh Sohrabi (— Iran · based in New York)
001
Atieh Sohrabi
— Iran · based in New York
Paintings for the Persian-inspired blends
Atieh Sohrabi’s paintings bring color, women, table rituals, and Persian memory into the Bazaar. Her work opens the Persian-inspired blends: Warm Spice Torshi, The Grand Koofteh, and Qazvin Offering.
@atieh.sohrabi
Painting by Hafida Zizi for the Chermoola blend
002
Hafida Zizi
— Morocco
Paintings for the Moroccan blends
Hafida Zizi’s paintings carry Moroccan daily life, food, women, color, and celebration. Her work opens the Souk: three Moroccan blends rooted in memory, practice, and chouiya.
@hafidazizi
Portrait of Kawtar Barraz
003
Kawtar Barraz
— Morocco
Digital collage for the single spices and mint
Kawtar Barraz, art director and digital collage artist, builds vibrant collages from photography, illustration, and Moroccan heritage. Her work gives the single spices and mint their own visual chapter.
@kawtarbarraz
Portrait of Loubna Soulaimani
004
Loubna Soulaimani
— Morocco · based in Australia
Unveiling soon
Loubna Soulaimani completes the founding series. Her collection for Sookies is still under wraps — unveiling soon.

The jars are getting dressed.

On opening morning, the first letter goes to this list. Sign up here.

04 Journal

The Journal

Recipes, mistakes, discoveries — and the people behind the jars.

Read the Journal →
May 2026

The Attar

In Morocco, the attar is more than a spice seller. He is the person who knows what your kitchen needs before you do. Sookies begins with that memory — and ca...

Read →
— Under cloth, for now
05 Kept for those who go looking

The Attar’s Cabinet

The things that don’t fit neatly on an ordinary spice shelf.

Moroccan mint. Preserved lemons. Useful objects. Occasional finds.

The cabinet opens when it has something worth showing.

06 A note from Souki

The kitchen came first. Sookies came after.

Sookies grew out of a working kitchen, not a branding exercise. Persian Kitchen NYC — previously Felfel Kitchen — is where these recipes were cooked, served, adjusted, repeated, and asked for again.

Sookies is built around a table: cooperative partners, artists, makers, cooks, and the people who bring the jars home. Souki began the conversation in the kitchen.

In Morocco, the neighborhood spice merchant is called an attar — keeper of spices, recipes, and the small bits of knowledge people actually use. That spirit is the point.

— Souki
Read the full story